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The new advert from shaving giants Gillette was launched on January 14 and had already racked up 4. The two minute piece of content puts a whole new spin on the classic testosterone fuelled strapline — the opening sequence of the ad shows a boy being chased and bullied by a gang of youths whilst the voiceover begs the question:. Running alongside these images the advert opines that the excuses that we use to defend such behaviours should no longer be tolerated:. After highlighting the issue the ad depicts how men should react by stepping in to prevent toxic masculinity such as a father intervening to stop two young boys having a scuffle and a grown man admonishing his friend for catcalling after a woman.

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56 Best Gifts to Get All the Men in Your Life

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The new advert from shaving giants Gillette was launched on January 14 and had already racked up 4. The two minute piece of content puts a whole new spin on the classic testosterone fuelled strapline — the opening sequence of the ad shows a boy being chased and bullied by a gang of youths whilst the voiceover begs the question:. Running alongside these images the advert opines that the excuses that we use to defend such behaviours should no longer be tolerated:.

After highlighting the issue the ad depicts how men should react by stepping in to prevent toxic masculinity such as a father intervening to stop two young boys having a scuffle and a grown man admonishing his friend for catcalling after a woman.

However, despite the seemingly well-meaning approach adopted by the new Gillette campaign, it has not gone down so well with some of its user-base.

There has been a backlash on Twitter spearheaded by various indignant shavers who feel that the brand is trying to emasculate them. The counter point GetWokeGoBroke campaign basically says that Gillette have gone too far and the new campaign is an affront to red-blooded males who defend their perceived masculinity:.

Now I realise that is wrong. Also, my balls have never been smoother. Clearly the new ad has polarised opinion, so what do you think? Or do you think they have gone too far, become too politically correct and potentially damaged their brand? Is this a genuine attempt to eliminate toxic masculinity or just a cynical marketing ploy? Will this radical approach to shaving ads be a success in terms of sales or will it possibly erode their market share even further?

Join the debate. I am keen to hear your thoughts…. By Steve Blakeman on January 18, Steve Blakeman. About DMA. Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age.

DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape. Content creation for marketing professionals in the fast evolving APAC digital media landscape. Subscribe to our Newsletter.

#sowhoknew: ‘The Best A Man Can Get’​ or ‘The Best Men Can Be’​?

Finding the perfect gift for the men in your life isn't easy. Before settling for yet another boring gift read: ties , take some time to really think about what the guy you're shopping for would love to unwrap. Ties are still a "no. This list of gifts for men, which is full of thoughtful ideas to match any budget, takes care of any guy on your shopping list — grandpa , dad, son, husband , boyfriend, brother , friend, and so on.

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Jan 18, - “Is this the best a man can get? Is it?” The ad, entitled 'We Believe', shows various clips of different men looking in a mirror whilst news reports.

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Comments: 1
  1. Micage

    I can not take part now in discussion - it is very occupied. Very soon I will necessarily express the opinion.

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