How to see views on facebook video
Currently on Facebook, you can only see how many people watched your video. That is due to change as the social giant announces new video metrics. Set to roll out over the coming weeks , tools will include unique views, the average duration of the video view and audience retention. The addition of these new metrics have already helped publishers better measure performance and to plan future content. These facilities will exist in the Page Insights dashboard for video publishers. There will also be the opportunity to break down data by age, gender and country, to tell if the target market is being hit with the video.SEE VIDEO BY TOPIC: How to Check Who Viewed & Watch My Instagram & Facebook Videos
- Why Facebook Video Views are Misleading
- What counts as a video view? A refresher on how social platforms calculate video ad views
- Are People Really Watching Your Facebook Videos?
- How to Improve Your Facebook Videos With Facebook Video Insights
- How to Increase Your Facebook Video Views [Complete Guide]
- Facebook introduces video metrics
Why Facebook Video Views are Misleading
Get the most important digital marketing news each day. See terms. This article has been updated to reflect changes and include video ad view count information from more platforms.
Twitter attributes more than half of its ad revenue to video, its fastest growing ad format. Yet, video ad bidding and view measurement and reporting can vary widely by platform. As the market for video ads has grown, many social platforms have expanded bidding options and reporting metrics for video ads.
This can all make analyzing and comparing results across platforms a challenge. We surveyed the major social video platforms to see what counts as a view.
For Facebook and Instagram, viewing just 3 seconds of a video of any length is considered a view. Others have adopted the MRC standard see below or a kind of variation on it. When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. With ThruPlay, advertisers are charged when a video ad plays to 97 percent completion or up to 15 seconds, whichever comes sooner.
Pinterest: Pinterest adopted the MRC standard of 50 percent of the ad in-view for 2 continuous seconds or more. Reddit: Reddit defines a video view as 2 continuous seconds at 50 percent viewability, per the MRC standard.
A full video view is counted after a video ad shows for 3 continuous seconds at percent viewability. Twitter: Twitter adopted the MRC standard and counts a video ad view when 50 percent of the ad is in view for 2 seconds or more, or when a user engages with a video ad by clicking to expand or un-muting it.
Many platforms show additional engagement metrics and view counts. For example, Google offers quartile watch time metrics, along with an extensive list of video ad metrics that includes click performance, engagement performance, and reach and frequency.
Facebook reports 2 second, 3 second, 10 second and ThruPlays, regardless of which bidding option you choose.
It also reports watch time metrics, showing showing how often 25 percent, 50 percent, 75 percent or percent of a video ad was watched. On May 2, Facebook announced it was making ThruPlay the default for video view optimization , and would be sunsetting its second video view optimization option on July Advertisers will have to manually switch their second video ad campaigns to ThruPlay before the end of July to avoid having their campaigns paused.
Redditr reports views at 25, 50, 75 95 and percent of video length at any viewability as well as the number of times a video ad was watched for 3, 5, and 10 seconds in aggregate at any viewability. Have something to say about this article? Social Media Marketing. Amy Gesenhues on March 29, at pm. About The Author. Amy Gesenhues. We're listening. Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time.
What counts as a video view? A refresher on how social platforms calculate video ad views
Tina Ahmed posted on 18 April Tweet Share Share Trying to rival YouTube, Facebook has been pushing towards better Facebook video engagement and promotion for the past couple of years. In an attempt to help you out with your branding efforts on the platform, we wanted to have a look at the state of Facebook video in order to give you insights into viewing behaviour of the Facebook audience. For this video study we looked at 1, Facebook pages via our Facebook video insights Locowise analytics tool. The pages has a total of over million page likes.
Get the most important digital marketing news each day. See terms. This article has been updated to reflect changes and include video ad view count information from more platforms. Twitter attributes more than half of its ad revenue to video, its fastest growing ad format.
Are People Really Watching Your Facebook Videos?
Is Facebook video for small business a win? According to Facebook it is. In fact, they just stated that 4 billion videos are watched on the platform everyday. While this number is probably skewed a bit high considering the fact that videos start playing without you clicking play accounting for many hits. But hey, those numbers are still high. I too watch at least videos a day. So to go back to the original question, is Facebook video a win for small business?
How to Improve Your Facebook Videos With Facebook Video Insights
The idea for this experiment came to me after doing a few Facebook Live videos on the Agorapulse page. I could see the views were pretty high, yet the interaction was just so-so. With four billion video views happening daily on Facebook what is considered a video view? We know from a study by Wochit that video views were on the decline at the end of after Facebook announced news feed changes :. What I want to figure out by the end of this experiment is are people actually watching our Facebook videos?
B2C is proud to bring you this article from our sponsored series by Buffer :. Buffer helps you manage multiple social media accounts at once. Quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how your posts perform. And we can certainly see why marketers are so hot on social video.
How to Increase Your Facebook Video Views [Complete Guide]
Creators get excited about their high view count on Facebook videos, but often fail to realize that YouTube and Facebook count views very differently. In fact, if you think your Facebook video views are the same as your YouTube views, you may feel a bit misled when you realize Facebook views and YouTube views are not the same thing. Today we are going to talk about Facebook views versus YouTube views.SEE VIDEO BY TOPIC: facebook new feature how many people seen your post ..!!! facebook "seen by" feature
Zach Basner. September 17th, min read. With over 2 billion users worldwide, the amount of content generated on the platform is staggering. What does that improved experience look like right now? Video is more important than ever, but if algorithms are favoring it overall, how can you capitalize on it?
Facebook introduces video metrics