How do you see views on your facebook videos
Zach Basner. September 17th, min read. With over 2 billion users worldwide, the amount of content generated on the platform is staggering. What does that improved experience look like right now? Video is more important than ever, but if algorithms are favoring it overall, how can you capitalize on it? This article will outline some of our findings and give you some insight on how you acquire more video views specifically on Facebook.SEE VIDEO BY TOPIC: How To Know Who Is Visiting My Facebook Profile - Facebook Profile Viewers
- Are People Really Watching Your Facebook Videos?
- The Complete Guide to Facebook Video Ads
- Make your video public on Facebook and learn how many views it has
- YouTube Ranking: How to Get More Views on YouTube
- How to Increase Your Facebook Video Views [Complete Guide]
- What counts as a video view? A refresher on how social platforms calculate video ad views
- Marketing Tips for Success
- Facebook wants longer videos, but takes away key view metric
- Can You See Who Views Your Facebook Profile, Story, Videos, and Page?
Are People Really Watching Your Facebook Videos?
Want to increase the visibility of your YouTube videos? In this episode, I interview Sean Cannell , a YouTube expert who specializes in video influencers, video equipment, and video marketing. His course is Video Ranking Academy. Sean learned about producing video and doing it consistently through a volunteer role with his church.
Around , the youth pastor asked Sean to record weekly video announcements. The first year, Sean made 52 videos. Then he began creating videos for Sundays, too. So before YouTube even launched, Sean was producing videos a year. From that experience, Sean started a business creating wedding videos and commercials, and working with YouTubers, coaches, authors, and speakers to help them leverage the power of YouTube. He focuses on the tools cameras, lighting, microphones. The other channel, Video Influencers , is a weekly interview show where video influencers share their best advice.
Sean talks to YouTubers and people using video on Facebook, Snapchat, Instagram, or any other platform. Most people think video views are the most important metric. If a video has a million or even 10, views, it must be amazing. However, a few years ago, YouTube changed the algorithm, and now minutes watched matter more than views.
Minutes matter most, Sean says. However, when somebody commits to a video for even 60 seconds, it definitely has more value because it keeps viewers on the platform longer. The top metric is watch time, the second is views, and the third is subscribers. Although views and subscribers matter, YouTube is most concerned with viewer sessions.
First, YouTube wants people to watch content on your channel. Second, YouTube measures time on the platform. For example, when you send an email with a link to a YouTube video, people who click that link start sessions. When they spend 5 minutes with you and then an hour on the platform, a portion of that hour will be credited to you. They consume substantial content. YouTube will reward you for making creative, compelling, attention-grabbing, and attention-keeping content.
Although new content is powerful, videos in your feed could be a few months or even years old. YouTube is more like a content library than a social network with a news feed like Facebook. YouTube has so much evergreen and quality content that people will watch beyond the moment you release a video or promote it on your other social networks to drive traffic.
Listen to the show to hear Sean explain what you can learn from your YouTube home page and subscription feed. In fact, on YouTube, suggested videos which appear in the right sidebar or at the end of a video are the number-one traffic source. Search is the second most important traffic source.
If someone types a term in the search box, hopefully your video is in the top three places or at least on the first page. Just as ranking well in Google search can make or break your business, ranking well in YouTube search has important benefits, too. The video gets views not only during the holidays, but also throughout the year. In the Gift Ideas for Him video, Sean mentions that affiliate links to all of the products are in the video description.
Through this video experiment, Sean began to see how a high-ranking video could help drive affiliate traffic plus other business goals, like leads, email list signups, or promotion of your own product. In fact, ranking videos and doing affiliate marketing with Amazon Associates via YouTube is how Sean became a full-time entrepreneur.
This tactic eventually replaced all of his other income as he continued to put out strategic, ranked videos that were monetized on the back end. Research : To rank well in search results, Sean suggests researching what search term you want to rank for before you start creating a video. Before Sean records a video, he knows the title, tags, and content of the video.
To identify the right title and content for your video, do your research before you ever hit the record button. In the how-to space, determining your title is easy.
Although certain keywords are crowded, Sean says the wide range of keywords offers a lot of opportunities. Look for keywords either individual words or phrases that you can discover in Google Keyword Planner. Those predictions are what real people search for in order of importance. Wanting to gain muscle versus losing weight are two very specific and totally different intents. Content : In a nutshell, you want to reverse-engineer the content to be as close as possible to the best answer for that search term.
Through your research, you also want to know what content your video will be competing with. Another mistake entrepreneurs make is focusing too much on production value.
The key is to put good, powerful content on the other side of the search term. Tags, engagement, sessions, and more : When you post the video to YouTube, put the keyword or key phrase in your title, description, and tags, and have related tags around it. Next, get session time on your video. Ranking has about 19 different factors, but watch time is the biggest. Second are engagement factors such as likes, comments, and YouTube seeing that the video resonates with others.
Third, bring people from elsewhere online to YouTube. YouTube loves to see your content attracting new sessions and traffic from other social networks. If you have Twitter, Facebook, or Instagram influence or email lists, leverage that traffic when you release a new video to get those viewers onto YouTube. All those signals matter for ranking. One last thing to consider is that the first 24 hours matter most and then the next 7 days. I ask if YouTube is smart enough to listen to the content in the video to confirm that the substance of the video matches the tags, and Sean thinks yes.
As you go through the whole process of researching, producing, and posting your videos, make sure the title, content, and tags all emphasize the same idea. Say you have a video about how to boost productivity and plan your day more effectively. Your product is a planner. Yet if you never say the words planning or productivity in the video, Google will find that odd. Meet your secret team that makes you look like a social media genius and empowers you to embrace change!
Think of us as your career insurance policy. We keep you focused on what matters. Join the Social Media Marketing Society. Get access to monthly online training, expert support, and a thriving community of marketers who will empower you to succeed. Although you may have variations, you still want to say the exact words to stack value around a topic. For example, if you talk about the three biggest mistakes people make with cryptocurrency, you might say cryptocurrency, crypto, Bitcoin, and all of the things that would come out naturally.
Be intentional about every detail. Ranking goes back to congruence among all of these pieces of your video. Someone types in a title. Doing this is critical when you want videos to rank well in search results. Create clusters of related content that can link together and promote each other directly and indirectly. In a cluster strategy, you would no longer create one video around one topic on your YouTube channel one week and then completely change topics to a new area the next.
For instance, a business YouTube channel might create a video about productivity one week, and the next week, talk about how to save money on your taxes. Instead, you would create clusters of videos that all are related. Before recording, Sean thinks through four or even 10 videos that can all be related. That way, as he records the series, he can cross-reference videos from the cluster when relevant, and put links to related videos on YouTube cards and in the video description.
Note : YouTube cards enable you to have clickable links that work on mobile and desktop, and can show up mid-video. End screens work similarly but will appear only during the last 20 seconds. To demonstrate, instead of doing one video on tech gift ideas for the holidays, Sean did four and released them once a week. Subscribe for more videos just like this. And if you want to see other videos in our Tech Gift Guide Series, just click or tap the screen right here.
Focus on creating binge-worthy content for YouTube. Sean gets feedback from viewers that they discovered one of his videos and fell into the rabbit hole. Break your topics down into more bite-sized, digestible, comprehensive pieces, but stick to one topic.
Think about this power phrase: one keyword, one video. Rather than try to do four things with one video, do one thing with one video that directly addresses an exact pain point, search phrase, or search term. A video on iPhone microphones would be much more specific. Your cluster of videos should have multiple entry points. One day, a person might be looking for a microphone and then see other terms through related and suggested videos.
Plus, creating clusters of videos and integrating them with your YouTube playlist are great tactics for organizing content for your audience. There are just so many benefits.
Sean suggests using tools such as vidIQ and TubeBuddy to see where your keywords rank. The free versions of these tools will get you all of the data you need. YouTube tests your video, letting it spend a few seconds or minutes in a certain market or with a certain number of users to see the click-through rate.
The Complete Guide to Facebook Video Ads
B2C is proud to bring you this article from our sponsored series by Buffer :. Buffer helps you manage multiple social media accounts at once. Quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how your posts perform. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video.
Want to increase the visibility of your YouTube videos? In this episode, I interview Sean Cannell , a YouTube expert who specializes in video influencers, video equipment, and video marketing. His course is Video Ranking Academy. Sean learned about producing video and doing it consistently through a volunteer role with his church. Around , the youth pastor asked Sean to record weekly video announcements.
Make your video public on Facebook and learn how many views it has
Is Facebook video for small business a win? According to Facebook it is. In fact, they just stated that 4 billion videos are watched on the platform everyday. While this number is probably skewed a bit high considering the fact that videos start playing without you clicking play accounting for many hits. But hey, those numbers are still high. I too watch at least videos a day. So to go back to the original question, is Facebook video a win for small business?
YouTube Ranking: How to Get More Views on YouTube
Alex Dunn August 10, 4 min read. With Facebook videos, there's a bit of a problem that's either bugged you forever or flown entirely under your nose. We're talking incrementally more views. That's not all; one look at your video analytics and you can see that engagement is also much higher on videos uploaded with Facebook's native player than those shared from a 3rd party video site like YouTube. So, what's the big deal?
Facebook has removed a benchmark metric that allows publishers to see how many video views lasted for 30 seconds or longer. In its place, Facebook has propped up a standard that measures number of views after 10 seconds of video playtime. Other metrics on this dashboard include total video views which Facebook measures at three seconds , unique viewers, average watch time per video and total minutes viewed. This is where the new second metric is now also available.
How to Increase Your Facebook Video Views [Complete Guide]
Get the most important digital marketing news each day. See terms. This article has been updated to reflect changes and include video ad view count information from more platforms.
When you talk about social media, Facebook is the first name that comes to mind. The most commonly used platform by every person across the world. Started using by the youngsters, now people of every age group above the age of 13 have an account on Facebook. The Internet has made our lives easy. So did Facebook.
What counts as a video view? A refresher on how social platforms calculate video ad views
The idea for this experiment came to me after doing a few Facebook Live videos on the Agorapulse page. I could see the views were pretty high, yet the interaction was just so-so. With four billion video views happening daily on Facebook what is considered a video view? We know from a study by Wochit that video views were on the decline at the end of after Facebook announced news feed changes :. What I want to figure out by the end of this experiment is are people actually watching our Facebook videos? Hypothesis: The real number of viewers of Facebook videos is less than half of the views reported by Facebook. I wanted to compare the Unique Views to Video Views to eliminate anyone that might have watched the video more than once.
Given that people are already watching so much video on Facebook, it makes sense to use this specific type of content to promote your business. Using a great thumbnail, teasing the video with a short post update and starting immediately will give your video the best chance of succeeding. There are over two billion searches a day on Facebook, which means people are typing in exactly what they want.
Marketing Tips for Success
More and more marketers are becoming aware of this powerful content format, and are quickly hopping on board the video trend to give their viewers what they want. Even more powerful than providing a resonant brand experience is the fact that videos convert. According to Adobe , shoppers that view videos are 1. How do you become the Carson Daly of Facebook?
Facebook wants longer videos, but takes away key view metric
Tina Ahmed posted on 18 April Tweet Share Share Trying to rival YouTube, Facebook has been pushing towards better Facebook video engagement and promotion for the past couple of years. In an attempt to help you out with your branding efforts on the platform, we wanted to have a look at the state of Facebook video in order to give you insights into viewing behaviour of the Facebook audience.
Can You See Who Views Your Facebook Profile, Story, Videos, and Page?